Google's Official GEO Guide: What Website Owners Should Actually Do

Quick answer: Google says the fundamentals that help websites succeed in traditional Search also apply to its generative AI search experiences. GEO is not a shortcut or a special hidden setting.

What Google officially recommends

Create unique, useful and non-commodity content
Keep important information accurate and up to date
Make pages crawlable and provide a good page experience
Use structured data that matches visible page content
Add helpful images and videos where they improve understanding
Keep Google Business Profile and Merchant Center information current

A practical GEO workflow

Answer real questions: Use customer enquiries, sales conversations and support records.
Show first-hand experience: Include examples, processes, results and limitations.
Make facts easy to verify: Name authors, dates, sources and business details.
Improve technical access: Check indexing, internal links, mobile usability and speed.
Measure outcomes: Track qualified traffic, leads and sales instead of chasing mentions alone.

EEAT in practice: Experience and expertise should be visible on the page. Authority grows through useful original work, while trust depends on accuracy, transparency and a reliable website.