How to Use Google's New AI Performance Reports in Search Console
Quick summary: On 3 June 2026, Google introduced a Gen AI performance view in Search Console. Eligible websites can now understand how their pages perform in Google's generative AI search experiences.
What the new report shows
- Clicks and impressions from Gen AI search features
- Top-performing pages, countries and devices
- Daily and weekly performance trends
- Data that can be as fresh as 24 hours
Who can access it?
The view appears only for properties that have received impressions in Google's Gen AI features. If it is not visible yet, your website may not have enough eligible activity.
How SMEs should use the data
- Find useful pages: Identify pages already earning AI visibility.
- Improve weak content: Add clearer answers, examples, evidence and updated facts.
- Understand markets: Compare countries and devices to see where demand comes from.
- Measure business results: Connect Search Console trends with enquiries, sales and analytics.
EEAT reminder: Visibility alone does not prove trust or revenue. Show real experience, qualified authorship, accurate sources and transparent business information.
Simple action checklist
- Review the report every week
- Track pages gaining or losing impressions
- Update important content with original expertise
- Check conversions, not only clicks
- Avoid making conclusions from very small data samples
Source: Google Search Central, 3 June 2026.
15 Jun 2026
